YouTube continues to lead the digital video space. With 2.6 billion global users who watch 5 billion videos a day and upload 500 hours of new content every minute, it’s a critical channel for marketers all over the globe and especially in MENAT.
According to Kepios’ 2023 YouTube Platform report Q1 2023, the top 5 regions where YouTube ads reach the greatest share of the population were in MENAT. And as of January 2024, the United Arab Emirates was the country with the highest YouTube penetration at approximately 98.7 per cent.
So with YouTube’s expansion across devices and viewing environments, brands have a new opportunity to reach target consumers in their most engaged mome
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