Jack Kornfield, American author and Buddhism practitioner once told a tale of his Buddhist master out on a walk with his students.
They came across what seemed to be an obviously heavy piece of rock.
“Is that stone heavy?”, he asked.
“Yes, it is Master”, replied his students.
“Not if you don’t pick it up” he replied as he continued walking leaving his students analyzing the gravitas of the comment.
Our life as marketeers currently seems to be poised at a similar junction, isn’t it?
We stand at crossroads, unsure of the way forward and if we are equipped to carry the load.
Six months ago, if you asked an agency head if they knew the answer to what needs to change i
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