WPP-owned global marketing research company Millward Brown has expanded into the Middle East.
The new office in Dubai will function as a division of AMRB, also a WPP company and the existing Millward Brown licensee in the region.
Gagan Bhalla, CEO of AMRB, said: “We are excited to be partnering with Millward Brown in their launch in the MENA region. While we have been offering Millward Brown (MB) solutions in this market for over a decade, having a dedicated MB division will help us focus more strongly on the core domains of brand, media and communications research. We will also be able to better integrate the latest solutions from Millward Brown globally, thereby enhancing the value
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