Do we as an industry wish to fool the system and gain fake glory, or do we wish to solve the genuine marketing challenges that all of our clients face, asks Leo Burnett’s Kamal Dimachkie
The RTA deserves credit, much credit for the job it is doing in elevating road standards and driving conditions all over Dubai. Credit is due for the infrastructure that is becoming genuinely world class, and for the organisation and speed of responsiveness to the automotive and commuting demands of a fast-growing city.
It’s also due for the use of the latest speed monitoring systems and surveillance to ensure better safety and oversight, and, last but by no means least, for the continuous improvemen
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