MG Motor and Havas Middle East have launched a new OOH campaign.
It aims to bridge the gap between its consumers and management and reinforce MG Motor’s brand presence.
Tom Lee, Managing Director at MG Motor Middle East, publicly addressed the concerns of customers in Saudi on social media and shared his direct contact number in efforts to have the public reach out to him directly.
This approach provided a platform for customers to voice their concerns and instil confidence that every situation, feedback, and query for the brand, received personal attention with immediate solutions by the MG Motors senior management.
The initiative was complemented by an out-of-home takeover wh
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