By Jalaja Ramanunni
Meta has introduced new tools and features for advertisers and marketers, along with a testing playground – the AI Sandbox.
Meta’s AI Sandbox enables advertisers to use early versions of the AI tools to generate alternative copies, create backgrounds through text prompts, and crop images for their Facebook or Instagram ads.
Meta’s new AI tools
Meta has been working with a small group of advertisers on three AI Sandbox tools so far: text variation, background generation and image outcropping.
Text variation: The use of text variation allows advertisers to create multiple versions of their copy, enabling them to choose the one that resonates best with their target au
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