Dubai-based independent communications agency ALISA PR has been appointed by the globally-renowned men’s grooming brand, Meridian, in the Middle East.
ALISA PR will be responsible for PR operations and strategies to raise widespread brand recognition for Meridian Grooming products amongst core target audiences in key markets across the UAE, Saudi Arabia & Israel.
Based in California (USA) with over 200 employees, Meridian’s parent company, Pangaea Holdings Inc., creates brands focused on global, habit-forming megatrends. The company’s first big bet was men’s personal care, realizing a large cultural shift in men’s buying behaviour and cultural attitudes. In 2 years, they
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