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Mercedes-Benz shows love for the G Wagon for Valentine’s Day campaign

The brand launches a global campaign called ‘Stronger than diamonds’ for the much-loved G Class

Mercedes-Benz has launched a Valentine’s Day campaign called  ‘Stronger than Diamonds’ for its G-Class.

The German luxury brand says the new edition “is a distinctive brand ambassador that embodies eternal beauty further enhanced by precious diamonds.”

The campaign ‘A love that lasts forever. Stronger than diamonds’ on the Mercedes-Benz social media channels accompanies the market launch of the G-Class special edition and its handover to customers.

The limited edition vehicle sees the use of a rosewood grey magno paint colour developed, while featuring 0.25-carat diamonds set into all four stainless steel door locking pins. The exterior handles feature an embossed diamond logo.

Even the car key has a unique design with a genuine silver badge on the reverse bearing the name of the special edition and the diamond insignia.

Customers will receive a certificate from the Responsible Jewellery Council (RJC) assuring that the diamonds originate from ethically, socially and ecologically responsible sources.

Only 300 units have been made of this limited edition model.

Credits:

  • Idea, concept and implementation: teamx
  • Production: Services United Sina Linke
  • Post-production: SK Difference
  • Music: Tracks and Fields – synchro license “Fever” (Charlie McClean)