Joe Nicolas has been the CEO of UM MENAT for 4 years. His favourite hobby is Motocross in the desert.
Now is the moment to make an equal stand on the global podium. Only a few years ago, this region was looking outward for marketing success stories. More recently, we can see the tables have turned as global markets now look to us for innovation and inspiration.
We are experiencing an extraordinary moment in history. In a world marred by uncertainty, economic challenges and increasing polarisation, the Middle East stands out as a beacon of growth, development and prosperity.
The connected infrastructure, governmental support and optimistic population are a three-point springbo
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