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posted on Aug. 21, 2025 at 11:00 amAug 21, 2025

MENA E-commerce Community meets before peak sales period

posted on Aug. 21, 2025 at 11:00 amAug 21, 2025

The MENA E-Commerce Community gathering underscored the UAE’s rise as one of the fastest-growing e-commerce hubs worldwide, with the market projected to reach $17bn by 2025.

e-commerce

More than 90 brands, startups and established organisations joined the event.

The MENA E-Commerce Community – an exclusive network for entrepreneurs and executives in the e-commerce sector across the MENA region – gathered for a meetup dedicated to wrapping up the summer season and preparing for the upcoming peak sales period.

More than 90 brands, startups and established organisations joined the event to listen to expert speakers, exchange insights and explore potential partnerships. The gathering also fostered meaningful networking and laid the groundwork for future collaborations.

Gloria Daryanavard, Senior Online Trading Manager at Bath & Body Works MENA, shared: “Businesses need to be authentic to build strong connections with their audience across various communication channels.

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Tags:Al-Futtaim Group Alshaya Group Bath & Body Works Drinkit E-commerce entrepreneurs exchange insights executives expert speakers KPMG MENA E-commerce community NMN Bio.partnerships Prateek Bali RØDE Vera Romazanova Wondergifts

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.