BackLite Media is pleased to announce the Triple Crown: three connected locations strategically placed on Sheikh Zayed Road, between the Dubai Marina and Downtown Dubai. With over 350,000 cars passing each day, Sheikh Zayed Road is Dubai’s most influential out of home advertising location.
The Triple Crown will form part of BackLite’s Desirable Collection and offers six 16m x 8m LED Displays, with a total surface area of over 700m2. All six screens will be synced to carry one advertiser with a slot length of 24 seconds that delivers an uninterrupted, detailed, and immers
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