Global independent media agency Mediaplus, which is a part of Serviceplan Group, has successfully won the global media account pitch for the technology and services giant Bosch. The agency will now oversee media strategy, planning, and purchasing for ten different Bosch business units.
The account spans 38 countries across Europe, Australia, Asia, Africa, and the Middle East, including the UAE, Egypt, Oman, Qatar and KSA.
Lead agency Mediaplus Cologne will take responsibility for media strategy, buying and planning, handling the budget for ten different Bosch business units with ten individual target groups: Power Tools, Home Comfort, Mobility Aftermarket, eBike, Smart Home, Corporate,
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Tags:account winBoschBosch business unitsChristopher BeutlerCorporateeBikeEgyptEnergy and Building SolutionsEsther Buschglobal media accountHome ComfortITK EngineeringKSAmarketingMatthias Brüllmedia budgetsmedia buyingmedia planningmedia strategyMediaplusMediaplus CologneMediaplus Middle EastMiddle EastMobility AftermarketOmanPitch winpitchesPower ToolsQatarRexrothServiceplan GroupSmart HomeUAE
