MCN Mediabrands, the media and marketing solutions division of IPG/MCN, has announced a joint collaboration with Snap Inc. to launch a measurement initiative with the objective of offering the clients of Mediabrands and Snap rich insights on how communities in Saudi Arabia consume and engage with mobile video.
The joint collaboration will see the companies combine the efforts of their marketing science experts to create original research around the scale of mobile video usage – and how brands are currently leveraging mobile video to engage audiences in Saudi Arabia. The initiative will also help measure advertising effectiveness and impact on business growth when assessing video adv
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