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posted on Nov. 07, 2025 at 9:20 amNov 7, 2025

Media World and Pixels World appoint Firas Salha as Acting CEO

posted on Nov. 07, 2025 at 9:20 amNov 7, 2025

Salha's strategic vision from almost two decades of experience in the media industry will be instrumental in driving innovation and scaling both Media World and Pixels World.

Firas Salha, Acting Group CEO, Media World and Pixels World.

Firas Salha, Acting Group CEO, Media World and Pixels World.

Media World and Pixels World have appointed Firas Salha as Acting Group Chief Executive Officer.

This strategic appointment aims to ensure continuity in leadership as the multi-platform media group, and DOOH and OOH advertising services provider in the UAE, accelerates its growth and innovation initiatives.

Salha brings into the role an impressive leadership background. He has served as the Chief Commercial Officer at Pixels World, revolutionising the digital OOH advertising and transforming outdoor spaces with innovative solutions.

His strategic vision from almost two decades of experience in the regional media industry will be instrumental in driving innovation and scaling both Media World and Pixels

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Tags:Acting Group CEO Advertising appointments billboards DOOH Firas Salha Media World multi-platform media OOH outdoor advertising Pixels World

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.