OOH company Media Mix Advertising and Starz Media come together to launch OOH advertising across UAE.
Media Mix Advertising is led by Paul Abouchacra, who has an extensive OOH experience in the UAE.
Media Mix’s core vision involves steadily and consistently growing its presence as a leading outdoor media company. It aims to offer expert, visible, and targeted brand marketing exposure by integrating each brand into the city’s landscape through strategically located OOH advertising mediums in Dubai, UAE.
In August 2021, Media Mix started with two billboards on the Jumeirah Beach Road Canal Bridge and, as of February 1, 2022, StarzMedia and Media Mix formed a strategic and mutually beneficial alliance. Being a sister company of Danube, StarzMedia offers this partnership 528 bus shelters and mupis covering the entire city of Dubai.
So far, Media Mix and Starz Media have acquired a total of 25 unipoles in Dubai. Four of which were acquired on May 1, 2022 and are located opposite Dubai Festival City with two unipoles on Al Rebat Street and two on Nadd Al Hamar Street. The most recent acquisition involved 21 unipoles along a 30-kilometer stretch on each side of Sheikh Zayed Road from Jebel Ali to Dubai Parks.
It also launched an Abu Dhabi theme park campaign by a full takeover by booking 21 unipoles, along the total stretch of 60 kilometers on Sheikh Zayed Road.
