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Campaign Middle East
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Shantelle Nagarajan
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Media and marketing strategies for Saudi Arabia in 2025

Shantelle Nagarajan
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Mindshare KSA’s Darine Elkaissi details how the media and marketing industries in KSA are gearing up for a transformative journey in 2025.

Mindshare KSA’s Darine Elkaissi details how the media and marketing industries in Saudi Arabia are gearing up for a transformative journey in 2025.
As Saudi Arabia stands on the brink of remarkable transformation, the media and marketing sectors are set for a significant evolution.
With major global events including Expo 2030 and the FIFA World Cup in 2035, along with a surge in entrepreneurial ventures and near-completion giga projects, the coming years promise to ignite innovation and growth within these industries.

Expo 2030: A catalyst for marketing innovation starts in 2025
Expo 2030 offers Saudi Arabia a


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Tags:Darine Elkaissidigital mediaExpo 2030FIFA World Cup in 2035Saudi ArabiaSaudiFocusSports Marketing
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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