MEC has won the media buying and planning account for the Dubai International Film Festival.
The appointment follows a four-way pitch that included OMD, Starcom, Carat, and MEC, with MEC winning the three-year contact and taking over from incumbent OMD. Leo Burnett continues as the festival’s creative agency, while Asda’a Burson-Marsteller remains the event’s public relations agency.
Mahsa Motamedi, the festival’s director of marketing and sponsorship, said: “Media buying plays an important role in driving the festival’s industry and community engagement, and MEC’s approach provided an exciting blend of both cutting-edge technology as well as its active engagement in all the
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