Building on the success of the Student Creative Academy at Athar Festival 2024, MCN | Middle East Communications Network is expanding its partnership with Athar Festival 2025 through the launch of the MCN BIG Student Academy, a future-forward programme designed to empower the next generation of Saudi creative talent and accelerate the growth of the Kingdom’s marketing and communications industry.
Taking place from October 19 – 20 in Riyadh, the MCN BIG Student Academy builds on last year’s momentum with a deeper and more immersive learning journey. MCN BIG – an acronym for Bravery, Integrity, and Generosity– reflects the core values that shape the programme’s purpose and design.
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