McDonald’s has called a review of its public relations account in the Gulf.
The incumbent on the business is MS&L, which has held the account since it moved from Weber Shandwick in 2010 without a pitch. The shift in public relations agencies took place shortly after the creative advertising account moved from FP7 to Leo Burnett, also without a pitch.
Tarek El Kady, regional marketing director for the Middle East and Africa at the McDonald’s Middle East Development Company, said the company had last reviewed the market in 2001.
“In the past few years things have changed dramatically, with the evolution in digital and social media,” said El Kady. “At the same time, our business has developed to a stage t
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