McDonald’s UAE has launched a new campaign that flips the traditional fast-food narrative by acknowledging a common cultural truth: McDonald’s may not be the go-to choice for a first date – but it often becomes the place for every other one.
Developed in collaboration with FP7McCann Dubai, the campaign is anchored in the insight that love and connection are rarely about grand gestures or first impressions. Instead, they’re formed in everyday settings – places of comfort, familiarity, and authenticity.
The campaign film and accompanying visuals depict couples across different life stages – a young pair sharing laughs, a family navigating time together, and an older couple enjoying
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