On February 27th, McDonald’s offered customers the opportunity to sing their way to a McCrispy. Customers who stepped up and sang one of the Crunch songs, walked away with a free McCrispy.
Dial back. What’s a Crunch song? For context, McDonald’s UAE, in collaboration with creative agency FP7McCann Dubai, social media agency Netizency, and media agency UM MENAT, launched a campaign that turns sound into currency and proves one thing: some sounds are too good to forget.
To introduce the McCrispy, McDonald’s UAE’s newest, crispiest chicken burger, the campaign spoke to a nation of more than 200 nationalities and more than 30 languages using just one universal word: Crunch.
Federic
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