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posted on Mar. 04, 2025 at 10:00 amMar 4, 2025

McDonald’s campaign turns Crunch songs into currency for a McCrispy

posted on Mar. 04, 2025 at 10:00 amMar 4, 2025

McDonald’s UAE, in collaboration with creative agency FP7McCann Dubai, social media agency Netizency, and media agency UM MENAT, launched a campaign that turns the crunch sound into currency.

McDonald's UAE Drop the Crunch campaign

On February 27th, McDonald’s offered customers the opportunity to sing their way to a McCrispy. Customers who stepped up and sang one of the Crunch songs, walked away with a free McCrispy.

Dial back. What’s a Crunch song? For context, McDonald’s UAE, in collaboration with creative agency FP7McCann Dubai, social media agency Netizency, and media agency UM MENAT, launched a campaign that turns sound into currency and proves one thing: some sounds are too good to forget.

To introduce the McCrispy, McDonald’s UAE’s newest, crispiest chicken burger, the campaign spoke to a nation of more than 200 nationalities and more than 30 languages using just one universal word: Crunch.

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Tags:Crunchy Federico Fanti FP7 McCann FP7 McCann Dubai FP7/McCann MENAT Hassan Abouezzeddine McCrispy McDonald's Mcdonalds UAE Netizency spotify UM MENAT

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.