FP7McCann sweeps the 2022 Pros D’Or with 29 Awards including a Grand Prix for the Orange “Nininini” Campaign, culminating in the ultimate recognition of Agency of the Year.
After a two-year absence due to the Covid-19 pandemic, the 6th edition of the Annual Pros D’Or concluded with a Gala Dinner and Award distribution ceremony held on June 18, 2022 at the Laico Tunis Spa and Conference Center.
The Pros D’Or is a celebration of Tunisian creativity which has been highly anticipated for its in-person return in 2022. The event is organized by Prosdelacom which represents the Cannes Lions Festival of Creativity in Tunisia.
This year, hundreds of campaigns were judged over two days on June 8 and 9 juries made up of professionals in the field inclusive of Creative Directors, Advertisers, Media Professionals and Academics.
Campaigns were judged on two criteria; one for creativity and another for the execution of the idea at 60% and 40% respectively and across eight categories including; Film, Radio, Outdoor, Design/Print, Promo & Activation, Digital, Mix Media and Social.
