M&C Saatchi UAE is expanding its regional operations with the launch of M&C Saatchi Sport & Entertainment, a division that claims to have delivered high-impact campaigns for global brands such as Barclays, LEGO, and Kia. With two decades of expertise in passion-driven marketing, the agency specialises in creating culturally relevant connections between brands and consumers through shared passions.
The move establishes M&C Saatchi Sport & Entertainment’s seventh global outpost since it was founded in 2004.
The agency’s entry into the UAE is driven by growing client demand in one of the world’s fastest-growing sports and entertainment markets, and it is all set to replicate its global service model.
M&C Saatchi UAE CEO Scott Feasey commented, “Now is the ideal time to launch Sport & Entertainment in the GCC – a market experiencing remarkable growth and gaining global recognition. This new offering not only complements our existing services but also positions us to significantly amplify the impact of brands in this thriving sector. I’m very excited to welcome the agency to the region.”
The expanded offering is already attracting attention from M&C Saatchi UAE’s client base, with AC Milan’s Middle East hub, Casa Milan Dubai, recently signing on as a partner.
Ross Watson, Managing Partner at M&C Saatchi Sport & Entertainment, will lead the expansion, backed by Business Director Rasha Lambe. Together, they plan to leverage Watson’s extensive experience in multi-market campaigns and Lambe’s regional expertise to foster local growth through a team of “passion specialists.”
Watson said, “We feel there is a real opportunity to bring our specialism and approach to brands based in the Middle East, where we can combine the global knowledge and expertise of our London HQ with local market expertise through a uniquely blended team of passion specialists to give clients exactly what they are looking for – global thinking with local nuance.”
