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M&C Saatchi Sport & Entertainment arm expands to UAE

M&C Saatchi UAE has launched M&C Saatchi Sport & Entertainment in the GCC, to meet growing regional demand and connect global brands with local audiences.

From left to right: Scott Feasey, Ryan Reed, Ross Watson, Rasha Lambe, the leadership team of M&C Saatchi Sport & Entertainment.

M&C Saatchi UAE is expanding its regional operations with the launch of M&C Saatchi Sport & Entertainment, a division that claims to have delivered high-impact campaigns for global brands such as Barclays, LEGO, and Kia. With two decades of expertise in passion-driven marketing, the agency specialises in creating culturally relevant connections between brands and consumers through shared passions.

The move establishes M&C Saatchi Sport & Entertainment’s seventh global outpost since it


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.