MBC Media Solutions (MMS), the commercial advertising and sales arm of MBC GROUP – the largest media company in the Middle East and North Africa (MENA) – just concluded an event in Riyadh where it highlighted the Group’s content line-up for Ramadan 2022.
“Experience Ramadan 2022” also showcased the full range of offerings available across MBC GROUP’s ecosystem—which includes TV, Shahid, digital, social media and radio— and how brands can best leverage the GROUP’s high reach and premium Arabic content.
In his opening speech at the exclusive event, Ahmed Al Sahhaf, Chief Executive Officer of MMS outlined how the Ramadan season continues to be one of the best periods fo
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