MBC Media Solutions (MMS), the commercial arm of MBC GROUP, has announced a new partnership with Snap Inc. to bring more exclusive MBC GROUP content to Snapchat. The agreement comes in the wake of the massive success and growth MBC GROUP experienced in 2021 on Snapchat, with MMS and Snap agreeing to develop this partnership to unlock more value.
With the new deal, Snapchatters across the region will now have access to popular MBC GROUP shows that include flagship daily shows as well as exclusives from MBC Group channels and Al Arabiya, and exclusive and behind the scenes content.
From 2022, various MBC GROUP programs will air on Snapchat, including multiple entertainment shows, flagship Ra
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