The commercial arm of MBC Group, MBC Media Solutions (MMS) announced the renewal of its partnership with the Saudi Sports Company (SSC) network of TV and digital channels for the coming three years. This positions MMS as the sole representative for all advertising on SSC content for the second year in a row.
The announcement comes after a successful year between the two, where MMS provided its expertise in both digital and broadcast marketing and advertising to make SSC’s sporting content available to brands who want to be a part of some of the most followed sports in the kingdom.
SSC, which airs Saudi Arabia’s top sporting competitions along with the world’s most popular leag
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