By Imad Sarrouf, head of publishers, DMS
For those of you who may have missed watching the blockbuster The Hunger Games, the wildly exciting movie followed a bunch of teens fighting for their lives amidst the backdrop of a constantly changing environment. Their options for survival were also pretty basic. Either adapt to what was currently happening, or die.
Comparing the digital media landscape to The Hunger Games might be an exaggeration. But the fact remains that our industry is undergoing a rapid revolution rather than a slow evolution. Adtech released within the past few years has become vastly established and is strongly affecting the market, while companies who are dedicating themselve
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