Max, the largest value fashion brand in the region, announced the second chapter of its award winning ‘Fashion for Real People’ brand campaign.
Echoing the importance of individuality, the campaign champions the need of every individual to discover, embrace and express their own unique style statement. The campaign uses Arab Idol winner Mohammed Assaf.
The idea is to present a fun and colourful collage of cherished moments from Assaf’s daily life, featuring him in the Max collection that fans can relate to. The campaign will come to life on broadcast, digital and print media.
Brand: Max
Title: Fashion for Real People
Agency: Leo Burnett
TVC Director: Amin Dora (Milkshake Media)
Director: Danielle Arden
Regional ECD: Andre Nassar
Senior copywriter: Samer Zoueihid
Art director: Hana Kawalit
