By Cicero & Bernay Public Relations
Personalising privacy
Taking hold of consumer attention is easier said than done, and companies have granted users the freedom to personalise content they have access to as a means of customising the experience.
However, increased and improved personalisation comes at a cost to privacy. Though it allows businesses to offer their clients service tailored just for them, the data being collected from users is being harvested without their explicit consent.
Legend: Trackers are embedded in apps you use every day. Nearly 20 per cent of children-app developers collect and share pers
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