Ahmad Itani is a passionate educator and entrepreneur who is the founder and CEO of public relations consultancy Cicero & Bernay.
User-Generated Creativity
As we near the closing of 2020, a year that encouraged industries to reinvent their targeting and how they engage with their audiences, it behooves us in the communication field to look back at the year and identify the trends that took precedence and that will probably proceed to influence the medium in 2021 and beyond.
During a phase when no one was capable of predicting the next best thing, marketers found themselves in a quandary, incapable of identifying or crea
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