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Matter of fact – Is Meta ushering the future or just reflecting it ?

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By Tariq Al-Sharabi, Managing Director of Cicero & Bernay Communication Consultancy
Is Meta ushering the future or just reflecting it? 
When Mark Zuckerberg announced Facebook’s rebranding to Meta, complementing its venture into the metaverse, the world took pause to listen to what the man, who arguably put social media on the map, had to say. What he suggested presented an interactive version of the future where we all exist as virtual avatars and was not necessarily far-fetched…if you’ve never used a VR headset, have never played video games (or stopped playing more than a decade ago), or have never heard of


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