Ahmad Itani is a passionate educator and entrepreneur who is the founder and CEO of public relations consultancy Cicero & Bernay.
Many terms are redefined or reformed to match the zeitgeist of the prevalent lexicon and maintain relevancy in any given period. However, very few, if any, have transcended across the years to adopt a more powerful meaning with every age that it is used in. From exceptional writers and orators to digital savants whose understanding of modern technologies and platforms is palpable to an intrinsic degree, influence is no longer just the means of affecting someone’s choice; it is the compass tha
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