New media spaces are always hotly pursued by brands and recently, Mastercard managed to put their promotion in the sky.
Leveraging a rare eclipse, the likes of which hadn’t been seen in the UAE for 172 years and won’t show itself again for nearly a century, Mastercard launched a promotion entitled Astronomical Sales in which the eclipse directly influenced discounts on the shopping site, Noon.
Prices on Noon were diminished with the sun and, since the eclipse reached 97%, Mastercard holders also received 97% off an array of pre-selected products. But only for the brief window of almost-total coverage. Once the sun started revealing itself again, so too the prices increased, until the
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