MassiveMusic Dubai, a Songtradr company and a music creative agency in the Middle East, has kicked off the new year by delivering a music and sound identity for Saudi Arabia’s AROYA Cruises, a Public Investment Fund (PIF) company,
The custom-made sonic branding blends the sounds of traditional Saudi Arabian culture with contemporary notes to create a music identity that resonates with Middle Eastern and international audiences.
In line with the brand’s core identity and mission, the sonic identity captures AROYA Cruises’ Remarkably Arabian brand essence, and supports Vision 2030’s tourism strategy to promote Saudi Arabia as a leading, global tourist destination.
The sonic identity
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