By Sandra Skairjeh, head of marketing – emerging markets and international channel marketing – Micro Focus
The pandemic has had a significant impact on businesses and how they engage with customers, even influencing a change in business models. Every marketer has had to race against time to rethink communications strategies – shifting entirely from the physical to a virtual world.
As restrictions in social distancing are being slightly lifted, “The New Normal” will most likely bear witness to innovative hybrid marketing approaches. So as marketers, what must we be mindful of?
Stay relevant, especially in these times of digital overload
Digital overload is a phenomeno
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