fbpx
FeaturedMarketingOpinion

Marketing in the Metaverse, by Seven Media’s Mariam Elsayed 

By Mariam Elsayed, digital manager, Seven Media.

To begin with, let’s start by defining the metaverse. In simple terms, the metaverse is a virtual cyberspace where users will use augmented and virtual reality technology to interact with the visuals projected in front of them. A simulated world that lives parallel to a physical one is an idea that wasn’t very far away anyway. The term “metaverse” was coined by Neal Stephenson in 1991 and mentioned in his sci-fi novel Snow Crash.

The term social marketing was coined in the 1970s by Philip Kotler and Gerald Zaltman, two of the greatest marketing minds in modern history. While the first job for social media marketers came out around 13 years ago, we see today a lot of job openings titl


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.