Khurram Hamid, Managing Director and Marketing Services Lead, Accenture Song Middle East
Always-on, always-relevant one-to-one personalised marketing is how, more than 20 years ago, I used to sell digital marketing to the brand teams at P&G when I started off my career as a digital marketer there.
My goal in those days was to convince brand managers they needed a brand.com to have a basic online presence.
The digital marketing landscape in the early 2000s
It was a different time. Google had just started, there was no social media, a phone was something we used to make calls, and the biggest platform at the time was MSN Messenger.
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