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Marketing Game Changers 2022: Stellantis’s Cristina Guida La Licata

Head of marketing communications, Jeep Middle East

Additional positions 
Country lead Middle East & Egypt, Women of Stellantis; member of board of directors of ­Italian Industry & Commerce Office in the UAE
Years in current position: 2
Years with company: 7 
Size of department: 5

Previous jobs
• Head of marketing communications, Alfa Romeo, Fiat & Abarth Middle East
• Head of marketing communications,
Abarth EMEA
• Global head of marketing, events and F1 Group, Lotus Plc. 

Recent campaigns
• All-new Grand Cherokee 7-seater Wildly Civilized
• All-new Grand Cherokee 5-seater A New Era of Refinement
• Call Of Adventure
• Nature Is In Our Nature
• Jeep Wrang


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