Associate vice-president, consumer advocacy, Dubai Economy and Tourism
Additional positions: Founder of Nateeja marketing agency; e7 founder & board member; development editor of E-Sail magazine
Years in current position: 1
Years with company: 9
Size of department: 18
Previous jobs
Dubai Economy and Tourism for 9 years , previously in PR and C2C since 2016.
Prior to that, Masdar, and before that, Dubai Holding.
Recent campaigns
• Destination campaign with Karim Benzema (globally focused).
• Worked with Shaun White to showcase three areas of Dubai to explore.
• Mall Alone with Tom Felton.
• Martin Lawrence with the family-focused trip.
• Gamification programme with
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