Kirsty Sharman, Founder of Referral Factory
2024 isn’t an easy year to be a Chief Marketing Officer (CMO). Budgets are stretched, making it even more necessary for ad agencies and marketing teams to deliver results and earn their keep.
Customers are becoming savvier, meaning that the established marketing norms are becoming less effective, with PPC and social media marketing failing to deliver the expected results.
For most agencies and CMOs, this necessitates a focus shift, a move away from multiple leads to quality leads, answering the corporate demand for high-value returns for every marketing budget penny.
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