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Anup Oommen
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Marketing agency Big Group expands to the MEA with Dubai, Abu Dhabi offices

Anup Oommen
posted on

Big Group will provide expertise across key focus areas, including integrated marketing communications and business transformation, events and experiential activations, brand strategy, and AI, AR and VR solutions.

The Big Group MEA team.From left, Kate Cody, Senior Account Manager; Gemma Cracknell, Regional Director; and Damilola Verity, Event Account Manager at Big Group.

Marketing and communications agency Big Group has moved into the MEA region, establishing a presence in the UAE with offices in Dubai and Abu Dhabi, as it continues to serve key partners such as Mastercard, while also expanding its services across the entertainment, healthcare and transport sectors.
Big Group will provide expertise across key focus areas, including:

Integrated marketing communications and business transformation: leveraging data-driven insights and technology to craft impactful marketing and communications strategies.
Event and experiential activations: elevating brand experiences through event management and strategic sponsorship activations.
Brand strategy and communic


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Tags:Abu DhabiActivationsagencyAIarBig GroupBrand Strategybusiness transformationcommunicationsDubaiEventsexperientialGemma Cracknellintegrated marketing communicationsmarketingNick ScottVR
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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