From left, Kate Cody, Senior Account Manager; Gemma Cracknell, Regional Director; and Damilola Verity, Event Account Manager at Big Group.Marketing and communications agency Big Group has moved into the MEA region, establishing a presence in the UAE with offices in Dubai and Abu Dhabi, as it continues to serve key partners such as Mastercard, while also expanding its services across the entertainment, healthcare and transport sectors.
Big Group will provide expertise across key focus areas, including:
- Integrated marketing communications and business transformation: leveraging data-driven insights and technology to craft impactful marketing and communications strategies.
- Event and experiential activations: elevating brand experiences through event management and strategic sponsorship activations.
- Brand strategy and communications: helping businesses navigate the fast-changing landscape of media, culture and consumer engagement.
- AI, AR and VR solutions: Integrating future-focused technology innovations into retail, customer engagement and immersive digital experiences.
Big Group’s expansion leverages 33 years of expertise across key industries — including finance, energy, leisure, and technology — to support businesses navigating a rapidly evolving digital landscape.
With the UAE leading AI, blockchain, and smart city innovation, businesses in the region are increasingly seeking strategic marketing communications solutions that align with their digital transformation goals. Big Group’s expansion enables the agency to help brands integrate these advanced technologies into their marketing and communication strategies, creating immersive and engaging customer experiences.
“The UAE is a global leader in innovation and digital transformation, and we are excited to be part of this thriving ecosystem,” said Gemma Cracknell, Big Group Regional Director – Middle East and Africa. “Big Group is committed to helping brands harness the power of AI, data, and immersive experiences to drive engagement and growth. We look forward to collaborating with regional partners to bring world-class marketing solutions to businesses in the Middle East and Africa.”
Government-led innovation fuels the group’s growth strategy and its move into the MEA region aligns with the UAE government’s visionary initiatives, such as UAE Vision 2031, Dubai’s AI Strategy and Abu Dhabi’s Smart City programme, all designed to promote digital transformation, develop smart infrastructure and encourage economic diversification, the agency said in a statement.
“Expanding into the UAE marks a pivotal moment for big group as we continue our global growth,” said Nick Scott, CEO and Chairman of Big Group.
Scott added, “With its world-class infrastructure, government-backed digital economy, and thriving business ecosystem, the UAE provides an incredible environment for innovation. We are excited to bring our expertise to the region, helping brands push the boundaries of creativity, technology, and engagement in one of the most forward-thinking markets in the world.”
