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Marketing and communications professionals continue to experiment with AI, especially with generative AI technology.
According to a survey by The Conference Board, nearly nine out of ten marketers (87 per cent) and communications professionals (85 per cent) have used or experimented with AI tools for at least one application.
The top applications of AI for marketers include summarising content (44 per cent), doing legwork or inspiring thinking (41 per cent), personalising customer and user content (33 per cent), conducting research (30 per cent), producing content faster (30 per cent) an
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