Rory McEntee, Chief Marketing Officer, GymNationLet’s face it, we’ve crossed a threshold. The creative world once revered, populated by brilliant minds with expensive taste and corresponding agency invoices, is shifting. I’ll admit it: I’m reaching out less and less to my human creative peers and instead leaning into artificial intelligence (AI). Do I feel guilty? Not particularly. And that’s a confession I’m happy to unpack.
Mad Men, mild ideas, massive fees
For years, there’s been a romanticism about human creativity. The kind that paints the copywriter as a tortured genius, the designer as an eccentric magician, and the creative director as a visionary leader.
And while that may still hold true in some corners, on the b
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