Frequently accompanied by the phrase “the power of” (and for a good reason), audio is undeniably the next big thing in the media industry worldwide. The digital audio boom in the MENA region – mainly driven by the adoption of music streaming, podcasts, live radio, live concerts, social audio chatting and the huge increase in smartphone penetration rates – has put audio on the map.
Globally, digital audio had been steadily growing before it witnessed a massive acceleration due to the Covid-19 Pandemic. With the radical changes, Covid imposed on our daily lives, both users and brands have been learning how to leverage the power of audio. According to Emarketer, digital audio ad spe
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