The overwhelming majority of consumers in the UAE say they are less loyal to brands now than they were two years ago.
A report released by ServiceNow, a digital workflow company, reveals the factors that influence the success of brand loyalty.
“What really stands out is that more consumers than ever expect their brands to really know them and cater to their personal preferences.” said Ali Kaddoura, Country Manager, GCC, at ServiceNow.
Researchers found 79 per cent of the population said it was important that brands were consistently aware of shoppers’ purchasing habits. A total of 86 per cent said companies should remember their preferred communication channel.
The majo
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Tags:ServiceNow
