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Anup Oommen
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Majid Al Futtaim’s Precision Media, Publicis Media forge AI-powered partnership

Anup Oommen
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Publicis Media's portfolio of brands can now access Precision Media’s network of 212 digital screens across 25 Carrefour hypermarkets in the UAE, powered by sensor-based AI technology, to reach high-intent shoppers while leveraging past shopping behaviours with targeted, relevant messaging.

Majid Al Futtaim’s dedicated retail media network, Precision Media, has revealed a strategic partnership with Publicis Media Middle East, which aims to deliver a full suite of AI-powered omnichannel solutions, leveraging data-driven targeting and closed-loop measurement.

The partnership will allow brands to reach high-intent shoppers while leveraging past shopping behaviours with targeted, relevant messaging which delivers measurable results. The omnichannel ecosystem enhances targeting precision and maximises media performance efficiency for participating brands.

Dr. Gunther Helm, Chief Executive Officer at Majid Al Futtaim Retail, said, “By tapping into a network that reaches more


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Tags:AIArtificial Intelligenceclosed-loopconsumer behavioursData-DrivenGunther HelmMAFMajid Al Futtaimmeasurable resultsmeasurementmedia performanceomnichannelperformance efficiencyPerformance marketingPrecision MediaPublicis Groupe Middle EastPublicis MediaPublicis Media Middle Eastshopping behaviourstargetingTony Wazen
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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