Maison de RA launched a new brand campaign and pop-up activation at Flat12, is a reminder that when fashion listens – really listens – it can tell stories that feel personal.
The campaign was brought to life by Untitled Co. in collaboration with The Offsite Studio, reimagines Maison de RA not just as a fashion label, but as a personal archive – a space that holds unspoken histories and layered emotions.
“The creative vision was inspired by the emotional intersection of memory, identity, and womanhood. The brand message is: You are the sum of all the women you’ve ever been. This narrative was visualised as a nostalgic, dreamlike space – a Maison – where every corner reflects
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