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MAF brightens commuters’ day with insightful activation

MAF collaborates with Caffè Nero with a pop-up activation that targeted commuters using City Centre Mirdif's parking lot as a shortcut.

MAF and Caffè Nero’s activation at it’s City Centre Mirdif parking lot.

It seems the official end of Dubai’s summer isn’t marked by cooler temperatures, but by the inevitable standstill of traffic, where merging lanes becomes an art form and patience is an urban legend.

The summer’s lull has long been forgotten as the UAE’s workforce struggles through hours of bumper-to-bumper traffic to make the daily commute to work and back.

To lighten up the mood around this gruelling shift back into reality, Majid Al Futtaim (MAF) and Caffè Nero set up an activation in a location devoid of frills and awe, but rathe


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