The launch of the new M.A.C Stack Mascara took spectators in Riyadh Boulevard on an exhilarating visual experience on March 4th. Onlookers of up to 100,000 were encompassed by one of the world’s largest interactive outdoor displays, with a visual choreography featuring 3D animations lighting up 82 screens.
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The show at Riyadh Boulevard introduced the new M.A.C Stack Mascara, the brand’s biggest breakthrough in mascara technology. Over two years in the making, the criteria was simple: to meet every mascara need in one product. M.A.C Stack Mascara is special due to its weightless volume, clump resistance and 24HR wear.
To coincide with the launch of M.A.C Stack, the brand introduced a first of its kind Stack it by M.A.C! Game in the Middle East. The interactive gameplay was inspired by the mascara’s stackable lash customization feature, gamers need to stack as many pieces of the mascara to earn more points and clench the top spot on the leaderboard. By registering in the game, users get the chance to redeem a M.A.C Stack Mascara sample at any M.A.C Cosmetics store in the Middle East. Thousands of users have started to compete to earn the top spot on the leaderboard – visit www.stackitbymac.com to get stacking and share your score.
