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Bureau Béatrice disrupts the beauty category with M.A.C Cosmetics

Introducing the NEW #MACStackMascara through a world-first 3D experience across 82 interactive screens in KSA.

The launch of the new M.A.C Stack Mascara took spectators in Riyadh Boulevard on an exhilarating visual experience on March 4th. Onlookers of up to 100,000 were encompassed by one of the world’s largest interactive outdoor displays, with a visual choreography featuring 3D animations lighting up 82 screens.
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The show at Riyadh Boulevard introduced the new M.A.C


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