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Reebok MENA revives the “Life Is Not a Spectator Sport” campaign

From the MENA region, Amna Al Qubaisi, Shahad Salman, Aslu and Sandra Sahi bring the essence of the campaign to life through a local lens.

Reebok MENA debuts its bold new brand proposition, “Life is Not a Spectator Sport”. Tapping into its archives, the fitness brand has refreshed its legendary 80s tagline, “Because life is not a spectator sport” – which still rings true today. The campaign will highlight unique and intergenerational talent who foster authenticity, creativity and individuality.
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